{"id":650,"date":"2026-01-15T13:58:01","date_gmt":"2026-01-15T12:58:01","guid":{"rendered":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/?p=650"},"modified":"2026-01-15T13:58:01","modified_gmt":"2026-01-15T12:58:01","slug":"posture-dirigeante-institut","status":"publish","type":"post","link":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/posture-dirigeante-institut\/","title":{"rendered":"Posture de dirigeante en institut : vendre sans t\u2019\u00e9puiser"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"650\" class=\"elementor elementor-650\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93627a e-flex e-con-boxed e-con e-parent\" data-id=\"d93627a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a4b55 elementor-widget elementor-widget-text-editor\" data-id=\"13a4b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"488\" data-end=\"642\">Tu viens d\u2019investir (encore) : une machine \u201cdernier cri\u201d, un nouveau protocole, une pub qui promet 30 bilans en 10 jours.<br data-start=\"609\" data-end=\"612\" \/>Et oui\u2026 ton agenda se remplit.<\/p><p data-start=\"644\" data-end=\"803\">Sauf que, fin de mois : la caisse ne suit pas.<br data-start=\"690\" data-end=\"693\" \/>Tu travailles plus, tu portes plus, tu encaisses moins. Et tu commences \u00e0 douter : <em data-start=\"776\" data-end=\"803\">\u201cC\u2019est moi le probl\u00e8me ?\u201d<\/em><\/p><p data-start=\"805\" data-end=\"926\">Non. Le probl\u00e8me, c\u2019est que dans notre secteur, on nous apprend \u00e0 <strong data-start=\"871\" data-end=\"882\">attirer<\/strong>\u2026 avant de nous apprendre \u00e0 <strong data-start=\"910\" data-end=\"925\">transformer<\/strong>.<\/p><p data-start=\"928\" data-end=\"1043\">Et je vais le dire clairement : <strong data-start=\"960\" data-end=\"1043\">ce n\u2019est pas ce que tu ach\u00e8tes qui fait ta r\u00e9ussite, c\u2019est ce que tu ma\u00eetrises.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-495b6ee e-flex e-con-boxed e-con e-parent\" data-id=\"495b6ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba472ec elementor-widget elementor-widget-heading\" data-id=\"ba472ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\uddf2 Ce qui se joue vraiment : attirer ne sert \u00e0 rien si tu ne sais pas transformer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745e2e2 elementor-widget elementor-widget-text-editor\" data-id=\"745e2e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1139\" data-end=\"1340\">Les pubs, les tunnels, les offres d\u00e9couverte\u2026 peuvent g\u00e9n\u00e9rer des rendez-vous.<br data-start=\"1217\" data-end=\"1220\" \/>Mais un rendez-vous n\u2019est pas une vente. Un bilan n\u2019est pas une signature. Une \u201cdemande d\u2019info\u201d n\u2019est pas un engagement.<\/p><p data-start=\"1342\" data-end=\"1481\">La bascule se fait ailleurs :<br data-start=\"1371\" data-end=\"1374\" \/>dans ta capacit\u00e9 \u00e0 <strong data-start=\"1393\" data-end=\"1417\">cr\u00e9er de la s\u00e9curit\u00e9<\/strong>, \u00e0 <strong data-start=\"1421\" data-end=\"1439\">tenir un cadre<\/strong>, \u00e0 <strong data-start=\"1443\" data-end=\"1466\">guider une d\u00e9cision<\/strong> sans pression.<\/p><p data-start=\"1483\" data-end=\"1795\">Les neurosciences (\u00e9motion, perception, biais, s\u00e9curit\u00e9 relationnelle) le montrent depuis longtemps : <strong data-start=\"1585\" data-end=\"1637\">la d\u00e9cision est corporelle avant d\u2019\u00eatre logique.<\/strong><br data-start=\"1637\" data-end=\"1640\" \/>Une cliente n\u2019ach\u00e8te pas \u201cun protocole\u201d. Elle ach\u00e8te une sensation : <em data-start=\"1709\" data-end=\"1795\">\u201cJe me sens comprise. Je me sens en confiance. Je sens que tu sais o\u00f9 tu m\u2019emm\u00e8nes.\u201d<\/em><\/p><p data-start=\"1797\" data-end=\"1847\">Et \u00e7a, aucune machine ne peut le faire \u00e0 ta place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec21be9 e-flex e-con-boxed e-con e-parent\" data-id=\"ec21be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4224556 elementor-widget elementor-widget-heading\" data-id=\"4224556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\udde0 Pourquoi les rdv s\u2019encha\u00eenent\u2026 mais la caisse reste vide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd15e4 elementor-widget elementor-widget-text-editor\" data-id=\"8dd15e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1921\" data-end=\"2016\">Parce que beaucoup de professionnelles se retrouvent coinc\u00e9es dans un sc\u00e9nario ultra fr\u00e9quent :<\/p><ul data-start=\"2018\" data-end=\"2290\"><li data-start=\"2018\" data-end=\"2111\"><p data-start=\"2020\" data-end=\"2111\">La cliente arrive, curieuse, motiv\u00e9e\u2026 mais anxieuse (argent, corps, \u00e9chec, honte, fatigue).<\/p><\/li><li data-start=\"2112\" data-end=\"2198\"><p data-start=\"2114\" data-end=\"2198\">La professionnelle d\u00e9roule un discours \u201cpropre\u201d mais sans <strong data-start=\"2172\" data-end=\"2197\">conduite \u00e9motionnelle<\/strong>.<\/p><\/li><li data-start=\"2199\" data-end=\"2290\"><p data-start=\"2201\" data-end=\"2290\">\u00c0 la fin, la cliente dit : \u201cJe vais r\u00e9fl\u00e9chir \/ je te redis \/ je vois avec mon conjoint.\u201d<\/p><\/li><\/ul><p data-start=\"2292\" data-end=\"2406\">Et toi tu te retrouves avec :<br \/>un planning plein\u2026<br data-start=\"2340\" data-end=\"2343\" \/>des essais\u2026<br data-start=\"2354\" data-end=\"2357\" \/>des \u201cpeut-\u00eatre\u201d\u2026<br data-start=\"2373\" data-end=\"2376\" \/>et une fatigue qui s\u2019\u00e9paissit.<\/p><p data-start=\"2408\" data-end=\"2638\">Ce n\u2019est pas un manque de comp\u00e9tence technique.<br data-start=\"2455\" data-end=\"2458\" \/>C\u2019est un manque de <strong data-start=\"2477\" data-end=\"2514\">posture de dirigeante en institut<\/strong> : celle qui sait tenir une consultation, poser un cadre, guider une d\u00e9cision, et rester stable m\u00eame quand la cliente doute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b246b42 e-flex e-con-boxed e-con e-parent\" data-id=\"b246b42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b427385 elementor-widget elementor-widget-heading\" data-id=\"b427385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\ude9e Les signes que ton probl\u00e8me n\u2019est pas \u201cl\u2019attraction\u201d\u2026 mais la conversion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad14a1 elementor-widget elementor-widget-text-editor\" data-id=\"0ad14a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2728\" data-end=\"2775\">Si tu te reconnais l\u00e0-dedans, c\u2019est un signal :<\/p><ul data-start=\"2777\" data-end=\"3118\"><li data-start=\"2777\" data-end=\"2843\"><p data-start=\"2779\" data-end=\"2843\">Tu fais beaucoup de bilans, mais peu de cures compl\u00e8tes sign\u00e9es.<\/p><\/li><li data-start=\"2844\" data-end=\"2913\"><p data-start=\"2846\" data-end=\"2913\">Tu \u201cexplique\u201d \u00e9norm\u00e9ment, tu justifies tes prix, tu t\u2019adaptes trop.<\/p><\/li><li data-start=\"2914\" data-end=\"2967\"><p data-start=\"2916\" data-end=\"2967\">Tu sens que tu dois \u201cconvaincre\u201d au lieu de guider.<\/p><\/li><li data-start=\"2968\" data-end=\"3047\"><p data-start=\"2970\" data-end=\"3047\">Tu ressors de rendez-vous vid\u00e9e, parce que tu portes l\u2019\u00e9nergie de la cliente.<\/p><\/li><li data-start=\"3048\" data-end=\"3118\"><p data-start=\"3050\" data-end=\"3118\">Tu as des demandes\u2026 mais beaucoup de clientes \u201cdisparaissent\u201d apr\u00e8s.<\/p><\/li><\/ul><p data-start=\"3120\" data-end=\"3286\">\u00c0 ce stade, rajouter une machine, c\u2019est comme mettre une belle enseigne sur une boutique dont l\u2019int\u00e9rieur n\u2019est pas structur\u00e9.<br data-start=\"3246\" data-end=\"3249\" \/>\u00c7a attire\u2026 mais \u00e7a ne transforme pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-347b15b e-flex e-con-boxed e-con e-parent\" data-id=\"347b15b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf8e3d elementor-widget elementor-widget-heading\" data-id=\"3cf8e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\uddf1 Ce qu\u2019il faut construire avant d\u2019acheter : 3 fondations (simples, mais d\u00e9cisives)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2151d05 elementor-widget elementor-widget-text-editor\" data-id=\"2151d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3385\" data-end=\"3452\">1) <strong data-start=\"3392\" data-end=\"3420\">Un cadre de consultation<\/strong> (clair, stable, non n\u00e9gociable)<\/h3><p data-start=\"3453\" data-end=\"3568\">Pas un \u00e9change flou. Une conduite.<br data-start=\"3487\" data-end=\"3490\" \/>\ud83d\udc49 Objectif : que la cliente sente \u201con est en s\u00e9curit\u00e9, elle sait o\u00f9 elle va\u201d.<\/p><p data-start=\"3570\" data-end=\"3694\"><strong data-start=\"3570\" data-end=\"3585\">Micro-check<\/strong> :<br data-start=\"3587\" data-end=\"3590\" \/>Est-ce que tu sais dire, en 1 phrase, ce qui va se passer pendant le bilan\u2026 et ce qui se passera apr\u00e8s ?<\/p><h3 data-start=\"3696\" data-end=\"3761\">2) <strong data-start=\"3703\" data-end=\"3728\">Un diagnostic incarn\u00e9<\/strong> (pas un catalogue de protocoles)<\/h3><p data-start=\"3762\" data-end=\"3921\">La cliente ne veut pas \u201cdes options\u201d. Elle veut une direction.<br data-start=\"3824\" data-end=\"3827\" \/>\ud83d\udc49 Objectif : passer de \u201cvoil\u00e0 ce que je propose\u201d \u00e0 \u201cvoil\u00e0 ce dont TU as besoin, et pourquoi\u201d.<\/p><p data-start=\"3923\" data-end=\"4005\"><strong data-start=\"3923\" data-end=\"3941\">Micro-exercice<\/strong> :<br data-start=\"3943\" data-end=\"3946\" \/>\u00c9cris 3 phrases que tu pourrais dire en fin de diagnostic :<\/p><ul data-start=\"4006\" data-end=\"4105\"><li data-start=\"4006\" data-end=\"4032\"><p data-start=\"4008\" data-end=\"4032\">\u201cCe que je vois, c\u2019est\u2026\u201d<\/p><\/li><li data-start=\"4033\" data-end=\"4072\"><p data-start=\"4035\" data-end=\"4072\">\u201cCe que ton corps me raconte, c\u2019est\u2026\u201d<\/p><\/li><li data-start=\"4073\" data-end=\"4105\"><p data-start=\"4075\" data-end=\"4105\">\u201cLa priorit\u00e9 pour toi, c\u2019est\u2026\u201d<\/p><\/li><\/ul><h3 data-start=\"4107\" data-end=\"4184\">3) <strong data-start=\"4114\" data-end=\"4142\">Une posture \u00e9motionnelle<\/strong> (ton syst\u00e8me nerveux = ton premier outil)<\/h3><p data-start=\"4185\" data-end=\"4357\">Si toi tu es stress\u00e9e, press\u00e9e, en demande, en peur du \u201cnon\u201d\u2026 la cliente le capte.<br data-start=\"4267\" data-end=\"4270\" \/>Et son cerveau fait exactement ce qu\u2019il doit faire : il prot\u00e8ge \u2192 il reporte \u2192 il fuit.<\/p><p data-start=\"4359\" data-end=\"4566\"><strong data-start=\"4359\" data-end=\"4374\">Micro-check<\/strong> :<br data-start=\"4376\" data-end=\"4379\" \/>Avant un bilan, demande-toi :<br data-start=\"4408\" data-end=\"4411\" \/>\ud83d\udc49 <em data-start=\"4414\" data-end=\"4531\">\u201cEst-ce que je suis en train d\u2019esp\u00e9rer qu\u2019elle dise oui\u2026 ou est-ce que je suis capable d\u2019\u00eatre OK si elle dit non ?\u201d<\/em><br data-start=\"4531\" data-end=\"4534\" \/>La diff\u00e9rence, c\u2019est la posture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cddc3bb e-flex e-con-boxed e-con e-parent\" data-id=\"cddc3bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7283fd1 elementor-widget elementor-widget-heading\" data-id=\"7283fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udd25 Le pi\u00e8ge du secteur : on ach\u00e8te avant d\u2019apprendre \u00e0 marcher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51d38b elementor-widget elementor-widget-text-editor\" data-id=\"e51d38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4643\" data-end=\"4799\">On met la charrue avant les b\u0153ufs :<br \/>on s\u2019\u00e9quipe avant de structurer, on attire avant de savoir accueillir, on investit avant d\u2019avoir une posture solide.<\/p><p data-start=\"4801\" data-end=\"4824\">Et apr\u00e8s, on s\u2019\u00e9tonne :<\/p><ul data-start=\"4825\" data-end=\"4961\"><li data-start=\"4825\" data-end=\"4842\"><p data-start=\"4827\" data-end=\"4842\">d\u2019\u00eatre \u00e9puis\u00e9e,<\/p><\/li><li data-start=\"4843\" data-end=\"4868\"><p data-start=\"4845\" data-end=\"4868\">de douter de sa valeur,<\/p><\/li><li data-start=\"4869\" data-end=\"4910\"><p data-start=\"4871\" data-end=\"4910\">d\u2019avoir honte de \u201cne pas rentabiliser\u201d,<\/p><\/li><li data-start=\"4911\" data-end=\"4961\"><p data-start=\"4913\" data-end=\"4961\">de se sentir seule avec des charges qui montent.<\/p><\/li><\/ul><p data-start=\"4963\" data-end=\"5012\">La v\u00e9rit\u00e9, c\u2019est qu\u2019il n\u2019y a pas d\u2019outil miracle.<\/p><p data-start=\"5014\" data-end=\"5166\">Il y a des professionnelles <strong data-start=\"5042\" data-end=\"5074\">form\u00e9es, incarn\u00e9es, assum\u00e9es<\/strong>\u2026<br data-start=\"5075\" data-end=\"5078\" \/>et des professionnelles qui esp\u00e8rent qu\u2019un outil compensera ce qui manque \u00e0 l\u2019int\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8113da2 e-flex e-con-boxed e-con e-parent\" data-id=\"8113da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e2796 elementor-widget elementor-widget-heading\" data-id=\"08e2796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans 10 ans, ce qui tiendra, ce n\u2019est pas la technologie : c\u2019est toi.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5b852 elementor-widget elementor-widget-text-editor\" data-id=\"8e5b852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5263\" data-end=\"5508\">La seule chose qui transforme r\u00e9ellement un institut, c\u2019est la femme qui le dirige.<br data-start=\"5346\" data-end=\"5349\" \/>Sa clart\u00e9. Sa stabilit\u00e9. Sa capacit\u00e9 \u00e0 poser un cadre, \u00e0 guider, \u00e0 assumer ses prix, \u00e0 tenir une consultation, \u00e0 cr\u00e9er une exp\u00e9rience s\u00e9curisante et coh\u00e9rente.<\/p><p data-start=\"5510\" data-end=\"5648\">Quand tu ma\u00eetrises \u00e7a, alors oui : une machine devient un amplificateur.<br data-start=\"5584\" data-end=\"5587\" \/>Une pub devient un levier.<br data-start=\"5613\" data-end=\"5616\" \/>Un tunnel devient une structure.<\/p><p data-start=\"5650\" data-end=\"5672\">Mais jamais l\u2019inverse.<\/p><p data-start=\"5674\" data-end=\"5815\">Alors si tu dois investir quelque part aujourd\u2019hui\u2026 investis d\u2019abord dans ce qui ne se d\u00e9mode pas : <strong data-start=\"5774\" data-end=\"5814\">ta posture de dirigeante en institut<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135747e elementor-widget elementor-widget-text-editor\" data-id=\"135747e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5263\" data-end=\"5508\">Si tu sens que tu as un institut \u201cplein\u201d mais pas rentable, c\u2019est exactement ce qu\u2019on travaille dans <strong data-start=\"5965\" data-end=\"6005\">Structurer ton entreprise sur-mesure<\/strong> :<br data-start=\"6007\" data-end=\"6010\" \/>cadre, posture, consultation, offre, conversion\u2026 pour arr\u00eater de t\u2019\u00e9puiser et reprendre une rentabilit\u00e9 stable.<\/p><p data-start=\"5263\" data-end=\"5508\"><br data-start=\"6121\" data-end=\"6124\" \/>\ud83d\udc49 <a href=\"https:\/\/formation.physiobell.fr\/structurer-v2\/\" target=\"_blank\" rel=\"noopener\"><em data-start=\"6127\" data-end=\"6151\">D\u00e9couvrir la formation<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Machines, pubs, tunnels : si ta caisse ne suit pas, c\u2019est ta posture de dirigeante en institut qu\u2019il faut renforcer vraiment, pas ton \u00e9quipement.<\/p>\n","protected":false},"author":5,"featured_media":651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[18,67,66],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identite-posture","tag-bien-etre","tag-dirigeante-institut","tag-posture-de-dirigeante"],"_links":{"self":[{"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":6,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/posts\/650\/revisions\/657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.physiobell.fr\/les-articles-de-flo\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}